SmartWire.UK
One smart platform for modern photo agencies
SmartWire brings your entire photo agency workflow into one fast, automated system — from planning and photographer management to editing, metadata, delivery and sales.
Built by a photo agency for photo agencies, SmartWire replaces the collection of separate tools that slow teams down. Book photographers, plan events, edit and caption images, then distribute them to multiple FTP or SFTP destinations in seconds — all from one place.
Your workflow. Fully connected.
Automatic metadata, professional editing tools and intelligent delivery remove repetitive jobs from your day. Editors can work across multiple events without re-entering information, while photographers can send finished images directly from the side of the pitch.
A DAM built for selling images
SmartWire includes a powerful, expandable Digital Asset Management system where clients can search, view, licence and buy images. Create client accounts, build a searchable archive and make images available almost instantly after delivery — without relying on separate DAM or website software.
Built around your agency
Whether you cover grassroots sport, the Premier League, entertainment or breaking news, SmartWire is shaped around the way your agency works. No seat limits. No unnecessary software. Just one platform designed to make image delivery faster, your archive stronger and your business easier to run.
Event Planning
Integrated booking tools help you manage photographer availability and event assignments without conflicts.
Smart Metadata
Instantly embed IPTC/XMP standards with zero effort. Every file is tagged with precision for global publication.
Automated Photo Desk
Cut overheads by £35k+ a year. Our AI-driven desk automates sorting and editing, removing the need for manual oversight.
Built-In Editor
Edit images without leaving SmartWire. Images arrive instantly with metadata applied automatically, reducing the need for third-party editing software.
Instant Delivery
Beat the clock with 5-second image delivery. Outpace the industry average with our secure distribution protocol.
Personalisation
Have your own personalised system. Every SmartWire platform is built around your business and the way you work.
SmartWire In Action
Since February 2026, News Images, a UK-based sports and news photo agency, has trusted SmartWire to power its daily operations. From Planning assignments and managing photographers, to editing images and delivering content, SmartWire has become the platform at the centre of the business.
By automating tasks and bringing essential tools into one platform, SmartWire has saved hours of manual work, allowing the team to focus on covering events and producing high quality content.
Since adopting SmartWire, News Images has successfully delivered more than 25,000 images to clients around the world through the platform, supporting the demands of live sport, breaking news and major events.
SmartWire's built in editing software brings professional editing tools into the same platform, reducing the need for expensive third-party software while keeping every stage of the editing process in one place at no extra cost.
450,000+
IMAGES delivered live